The All State Foundation’s #PurplePurse Campaign: Pass It On

Disclosure: This post about the Purple Purse is part of a sponsored campaign with the Allstate Foundation and Latina Bloggers Connect

Opinions are strictly my own and always will be.

 All State Foundation, Purple Purse, Purple Purse Logo, Pass It On, Domestic Violence Awareness Month

I feel honored to have been selected by Latina Bloggers Connect and The Allstate Foundation to discuss about a subject that is still difficult to bring up and is taboo in our society even until this day: Domestic Violence.

Personally, I have never been affected by it or anyone in my immediate family. However, I do know several women (and friends I’ve known since high school) who have been victims. I saw them struggle and was there to listen and encourage. One day, they said enough was enough.  They gathered up the courage to leave their unhealthy environment.

It may have taken them years to finally wake up from their nightmare but they did see the light at the end of the tunnel. They knew they deserved better, much better.

That is why this cause means a lot to me.  As an educator, I would like to use my voice combined with the power of social media to inform, create awareness and spread the word.

You have probably seen or you are familiar with the pink ribbon that many women wear which represents the fight against Breast Cancer but did you know that October is also Domestic Violence Awareness Month?

Here are some facts:

  • Every hour, domestic violence happens 145 times and on average three women die each day.  
  • 1 in 4 women will be a victim of domestic violence in her lifetime, that’s more women than breast cancer, ovarian cancer and lung cancer combined!
  • Lacking financial knowledge and resources is the number one indicator of whether a domestic violence victim will stay, leave or return to an abusive relationship. 

What is the purple purse?

logo purple purse, All State Foundation, Purple Purse, Purple Purse Logo, Pass It On, Domestic Violence Awareness Month The Allstate foundation created The Purple Purse in 2011.

It proudly represents a woman’s way to escape the cycle of abuse by gaining financial independence while the color purple is utilized by domestic violence awareness campaigns.

The website appears to be an online fashion magazine, but when the user looks more deeply, she will find a safe place with a variety of information and resources. The main purpose is to get people to talk about domestic violence, as well as help those in abusive relationships get out, stay safe and thrive.

Now in its third year, the Foundation has pledged to donate $5 for every purple purse passed on until the end of October and up to $350,000 to the YWCA for programs designed at assisting survivors of domestic violence and other women in need.

How can you help?

Taking action against domestic violence is simple. You too can help make a difference!

Click on the Purpose Purse link below, enter the code 0003 and $5 will be donated. The more the better!

Virtual Purse, All State Foundation, Purple Purse, Purple Purse Logo, Pass It On, Domestic Violence Awareness Month


El Bolso Morado

Virtual Purse, All State Foundation, Purple Purse, Purple Purse Logo, Pass It On, Domestic Violence Awareness Month

If you prefer in Spanish

Pass the purse

Now it’s your turn to Pass It On!

You can do some social good and help share the virtual Purple Purse above to raise money for domestic violence survivors and the YWCA.

Sharing is caring right? Thank you in advance for doing so 🙂

If you need more information, please visit or .

Join the conversation

Would you like to talk more about it and get empowering messages? You’re more than welcome to join us for a Twitter Party on Wednesday October 9th 2013 at 9:00 pm EST/8:00 pm Central/6 pm Pacific by following the hashtag #PurplePurse

Tell me, what does your purse mean to you?


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